My experience in journalism, copywriting, and SEO content strategy spans over nine years. Over those years, I’ve directly written and reported over 300 articles, posts, and content revamps for 10+ news websites, content hubs, and print publications. I have also led the content strategy and publication of 20K+ online posts, pages, and hubs.
My core expertise in content strategy includes:
- Keyword & Content Strategy
- SEO opportunity sizing
- Content production & execution
- Content calendar scheduling
- Video content strategy
- Project management
- Contractor management
- Editorial management
- App Store Optimization (ASO)
- Structured Data & Schema Mark-up
- CMS Management
- Organic & Paid Social Media
- AI Generated Content (AIGC)
- Copywriting
Examples of content hubs and page types for which I’ve driven the content strategy:
- Instacart Recipes (15,000+ total recipes)
- Shutterfly’s Ideas & Inspiration (2,000+ total posts)
- Instacart’s Ideas & Guides (1,000+ total posts)
- Instacart’s Promos & Coupons
- Instacart’s Grocery Budget Calculator
- Ridge Vineyard’s Blog (100+ total posts)
- Ridge Vineyard’s Instagram (1000+ posts)
Examples of my original written work:
- Generator: Grocery Budget Calculator
- Listicle: 13 Fun Family Traditions
- Listicle: 30+ Open When Letters Ideas and Examples
- Review: 19 Best Wedding Websites Builders
- Guide: School Picture Day Guide For Parents
- Guide: How To Take Good Pictures With Your Phone
- Guide: How To Choose A Wedding Invitation
- Branded: Anything Flys™ with These Alternative Christmas Cards
- Promotion: Free Photo Book a Month on the Shutterfly App
- Informational: How Much Do Wedding Invitations Cost
- Influencer Partnership: 11+ Drink Coaster Templates and Design Sets
- Generator: How to Write a Letter to Santa + Template
